Destination 2027, the three-year Strategic Plan for Experience Champaign-Urbana was completed in 2024. In partnership with Whereabout Destination Strategies, Stacy provided urban planning, tourism, public engagement, and project management expertise to co-lead the creation of a Strategic Plan to set a vision and guide the organization through the next few eyars. The work included a stakeholder survey, interviews with key partners, a focus group with the organization’s Board and Foundation Board, a two-day strategic planning retreat session, organization restructure support, and on-going implementation.